Training for Online Marketing
Lisa Marie Anderson- docs 2disc, regularly attends and speaks at addiction treatment industry conferences around the country and throughout the year, on topics including "How to create and sustain a Dynamic Internet Presence".
One such event included presenting an online marketing training seminar for the National Association of Addiction Treatment Professionals (NAATP) annual conference May, 2008.
The internet is the most measurable result oriented way to engage with your potential consumer. However, for many people the technology is intimidating or simply overwhelming.
Lisa has the ability to convey complex computer technology terms and concepts in laymen terms, which helps to minimize her client's confusion and simplifies the process of developing a successful online marketing program. Her client's trust her and they are confident she always has their best interests at heart. Their success is her success.
Internet Marketing Terminology
Search Engines: The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.
Search Query: A search term refers to the word or phrase the user types in a search engine to search for. The search engine returns results that are matches from its database. The action of searching is called querying the database. A single search of a search query is called a search query.
Search Engine Results Page, or SERP: is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.
Search Algorithm: In the context of search engines, it is the mathematical programming system used to determine which web pages are displayed in search results. There are many criteria that are used in the algorithm process such as: title meta description, meta keywords, image alt tags, body text, inbound link text, domain name, heading tags, filename phrases in bold or italics, what other sites are linking to that page, and the importance of linking sites rated by the search engine. Focusing specific key phrases within the criteria rated by the search engine will increase the likelihood of ranking well for the search engine's algorithm which is made up of many individual criteria set by a specific search engine used to rank individual pages of a web site.
Addiction treatment center & drug alcohol 
rehab Internet marketing ties together creative and technical aspects of the internet, including web design, development, advertising and sales.
Internet marketing methods and strategies encompass a wide range of services such as search engine marketing (SEM) which can be broken down into search engine optimization (SEO), pay per click (PPC), display advertising, text-based advertising, behavioral marketing, software based ads, e-mail marketing, treatment center newsletter marketing, Customer Relationship Management Marketing, affiliate marketing, web press releases, interactive advertising, online reputation management (ORM), online market research, and also Social Media Marketing Methods such as blog marketing, and viral marketing.
The Internet of the future will be much larger and faster. According to some internet experts, web surfers will be able to browse more than 250 million web sites. Today more than one billion users around the world connect to the internet.
This increase in volume will be based in part on Internet 2 of which members include more than 206 universities, 60 companies and the United States Government. The goal is to change the current internet’s inefficiencies such as relieving bottlenecks.
Recently Internet 2 researchers broke a speed record by sending data from Los Angeles to Geneva to Switzerland at a speed that is nearly 10,000 times faster than the average home high speed internet connection.
Google is the top gun of all the search engines and they own close to 60%+ of the overall market share. If your looking to do SEO then you will want to optimize your website for Google, doing so will generally make sure you rank high in the other search engines such as Yahoo and MSN.