The Internet
Drug rehab internet marketing is the process of promoting an addiction treatment organization using online media, typically with the goals of increasing exposure and admissions.
Addiction treatment internet marketing does not simply mean building or promoting a web site, nor does it mean simply putting a banner ad up on another web site.
Effective rehab recovery internet marketing requires a comprehensive strategy that will synchronize a treatment center's business model and admissions goals, with their web presence function & appearance, focusing on their target market through proper choice of advertising type, media, and design.
Internet marketing for addiction treatment centers and drug rehabs requires industry specific insight to achieve maximum effectiveness in the search engine results pages (SERPS).
On page search engine optimization is necessary, however ongoing on-page and off page search engine optimization is required to stay in top ranking position on all search engines.
The internet is a dynamic ever changing landscape, as a result, what worked yesterday may not work today. Remaining current of these changes and advancements is a daily endeavor.
Page Rank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references.
The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E). The name PageRank is a trademark of Google.
The PageRank process has been patented (U.S. Patent 6,285,999). The patent is not assigned to Google but to Stanford University.
PageRank is only one of numerous methods Google uses to determine a page’s relevance or importance. Google interprets a link from page A to page B as a vote, by page A, for page B. Google looks not only at the sheer volume of votes; among 100 other aspects it also analyzes the page that casts the vote.
PageRank is based on incoming links, but not just on the number of them - relevance and quality are important (in terms of the PageRank of sites, which link to a given site).
Not all links weight the same when it comes to PR. If you had a web page with a PR8 and had 1 link on it, the site linked to would get a fair amount of PR value. But, if you had 100 links on that page, each individual link would only get a fraction of the value.
Bad incoming links don’t have impact on Page Rank.
Ranking popularity considers site age, back link relevancy and back link duration. PageRank does not. Content is not taken into account when PageRank is calculated. PageRank does not rank web sites as a whole, but is determined for each page individually. Each inbound link is important to the overall total. Except banned sites, which don’t count.
Each Page Rank level is progressively harder to reach. PageRank is believed to be calculated on a logarithmic scale. Google calculates pages PRs permanently, but we see the update once every few months (Google Toolbar).
Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service.
When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engines results pages, or anywhere a webmaster/blogger chooses on a content page.
Pay per click ads may also appear on content network websites. In this case, ad networks such as Google Adsense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.
While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as Costs Per Click (CPC), vary depending on the search engine, with some as low at $0.01. Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.
AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay per click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines.
Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize AdWords advertisement and marketing campaigns through the use of GA's analysis of where the visitors came from, how long they stayed on the website and their geographical position.
Users can define and track conversions, or goals. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. By using this tool, marketers can determine which ads are performing, and which are not, as well as find unexpected sources of quality visitors.
Daily monitoring of Google Adwords, pay per click campaigns and on-line advertising programs is also essential. Years of experience and industry specific insight allows docs 2 disc to offer the best addiction treatment internet marketing programs for any advertising budget.
Google's service was modeled upon Urchin Software Corporation’s analytics system, Urchin on Demand (Google acquired Urchin Software Corp. in April 2005). Google still sells the standalone installable Urchin software through a network of value-added resellers; Urchin customers complained that support for and development of the standalone product languished after the Google acquisition, although a new release entered beta testing in October 2007. The system also brings ideas from Adaptive Path, whose product, Measure Map, was acquired and renamed to Google Analytics in 2006.
The Google-branded version was rolled-out in November 2005 to anyone who wished to sign up. However due to extremely high demand for the service, new sign-ups were suspended only a few days later. As capacity was added to the system, Google began using a lottery-type invitation-code model. Prior to August 2006 Google was sending out batches of invitation codes as server availability permitted; since mid-August 2006 the service has been generally available. A new version of the user interface was released to all users on May 17, 2007.
All users can officially add up to 50 site profiles. Each profile generally corresponds to one website.
GA's approach is to show basic dashboard-type data for the casual user, and more in-depth data further into the report set. There are currently over 80 distinct reports, each customizable to some degree.
GA also provides integration with Google AdWords. Users can see ad group and keyword performance as part of their reports. It also provides some more advanced features, including visitor segmentation and custom fields.